Business analytics focuses on using data to understand performance and drive improvements. It combines statistical analysis, data mining and predictive modeling to generate insights.
Organizations use business analytics to optimize operations, improve customer experience and make strategic decisions based on data.
There are three main types: descriptive, predictive and prescriptive analytics. Descriptive analytics explains what has happened, while predictive analytics forecasts future trends.
Prescriptive analytics goes a step further by recommending actions based on data insights. By leveraging these approaches, businesses can make smarter and more effective decisions.